[FEATURE] Chinapp | The brand preference of China’s younger generation: high-quality lifestyle.

In June 2016, Singapore – The Brand Alliance today released, through its Influential Brands® platform, the preferred brands among Asia’s younger generation for 2016 (see attachment). This result is based on consumer insights obtained from a comprehensive survey conducted in five Asian countries (Singapore, Malaysia, Indonesia, Thailand, and China). The survey, completed in March 2016, covered over 50 categories, ranging from online shopping, food and beverage (F&B), fast-moving consumer goods (FMCG), to electronics, beauty, and health. The Brand Alliance meticulously analyzed feedback from over 6,000 Generation Y consumers*. Only the top 5 brands in each category are mentioned in this article.