[FEATURE] Sina | The Brand Alliance released the preferred brands among Asia’s younger generation for the year 2016

In June 2016, Singapore – The Brand Alliance today released the preferred brands among Asia’s younger generation for 2016 through its Influential Brands platform (see attachment). This outcome is based on consumer insights obtained from a comprehensive survey conducted in five Asian countries (Singapore, Malaysia, Indonesia, Thailand, and China). The survey concluded in March 2016, encompassing over 50 categories, ranging from online shopping, food and beverage (F&B), fast-moving consumer goods (FMCG), to electronics, beauty, and health. The Brand Alliance meticulously analyzed feedback from over 6,000 Generation Y consumers*. Only the top 5 brands in each category are mentioned in this article.

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