[FEATURE] Marketing Interactive | What do Malaysian Gen Y’s look out for in brands?

Despite rapid globalisation, rising digital age and a high brand convergence in many categories, Asia’s Gen Y have showed clear loyalty towards their national and local brands too.According to a latest study by Brand Alliance, in comparison with Gen Ys from the other Asia cities, Malaysian Gen Y’s choice of brands display their sense of practicality while balancing an interest to pursue a well-balanced lifestyle.This is somewhat in contrast to the findings of China’s Gen Y who display their keen interest to pursue a quality lifestyle through their brand choices, comprising significantly more imported and luxury brands.

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