[FEATURE] Marketeer online | Life and shopping with the views of “Thai women” on brands in 2018

Between men and women Who shops more often ? The answer is ” woman “And between men and women Who has the authority to buy things for the home ? The answer is ” women ” as well. Becomes an important reason why Asia Market Expertise Center (AMEC), Kasetsart University and Influential Brands from Singapore together with Neo Target  chose “ women ” as the target group to research changing behavior in 2018. Through a survey of Thai women aged 26-50 years ( using the quota sample selection method For accuracy in presenting representatives from different age groups, divided into age groups :  26-30, 31-35, 36-40, 41-45, 46-50 ) living in Bangkok, 420 people.

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