[FEATURE] Marketing Magazine| Malaysian Generation Y’s most beloved brands

 Brand Alliance, through its brand leadership platform Influential Brands released this year’s top 2016 brand for Malaysia’s GenY’s (21-31 year olds)

To determine Malaysia’s Gen Y’s Top Brands, a partnership was formed with Open University Malaysia Business School (OUM) to conduct both face-to- face and online surveys in the local language.

More than 50 categories, including Online Marketplace, Food and Beverage (F&B) and Fast-Moving Consumer Goods (FMCG), to Electronics and Beauty & Wellness were covered.

Read more on Marketing magazine

Influential Brands recognizes Top CEOs and Top Employers, and Top Brands in Asia