[FEATURE] Adquan | The brand preference of China’s younger generation: high-quality lifestyle.

The Brand Alliance released the preferred brands among Asia’s younger generation for 2016 through its Influential Brands® platform. This result is based on consumer insights obtained from a comprehensive survey conducted in five Asian countries (Singapore, Malaysia, Indonesia, Thailand, and China). The survey, completed in March 2016, covered over 50 categories, including online shopping, food and beverage (F&B), fast-moving consumer goods (FMCG), electronics, beauty, and health. The Brand Alliance meticulously analyzed feedback from over 6,000 Generation Y consumers*. Only the top 5 brands in each category are mentioned in this article.