[FEATURE] Sohu | Brand Alliance Releases the Preferred Brands of the Younger Generation in Asia for 2016

In June 2016, Singapore – Brand Alliance today released, through its Influential Brands® platform, the preferred brands among the younger generation in Asia for 2016 (see attachment). The results are based on consumer insights gathered from a comprehensive survey conducted in five Asian countries (Singapore, Malaysia, Indonesia, Thailand, and China). The survey, which concluded in March 2016, covered over 50 categories, spanning from online shopping, food and beverage (F&B), fast-moving consumer goods (FMCG), to electronics, beauty, and health. Brand Alliance meticulously analyzed feedback from over 6,000 Generation Y consumers*. Only the top 5 brands in each category are mentioned in this report.