A brand touchpoint is the moment where the brand touches a prospect. This could be in the form of an advertisement, a poster communicating a campaign, a direct mail piece or even when the receptionist greets a client at the door. As such, brand touchpoints......
Given the advent of digital in the current media landscape, digital branding is fast becoming an indispensable part of any companies’ overall communication strategy. Implemented with the internet as the anchor platform, digital marketing establishes a brand’s presence in the digital world. The profile and......
In the ever-evolving competitive landscape, there are different players with proliferation of products and services both online & offline which further magnifies the importance of branding. A strong brand is essential for survival as well as for the generation of future businesses. It drives brand......
Brand identity is how a brand identifies itself. It is a set of visual elements that represent a brand or company, such as logo, shapes and colours, typography, taglines, and brand voice. A strong brand identity is important because it uses clear distinct elements to......