Insights & Reports

InfluentialBrands® is a think-tank formed to gain consumer insights through various methods of research. Leveraging on more than 17 years of branding knowledge, know-how and expertise in Asia, InfluentialBrands® seeks to provide knowledge, raise awareness of desirable brands, celebrate the unique aspects of Asian-based businesses and our rich Asia’s brand heritage.
Brand Touchpoints

A brand touchpoint is the moment where the brand touches a prospect. This could be in the form of an advertisement, a poster communicating a campaign, a direct mail piece or even when the receptionist greets a client at the door. As such, brand touchpoints......

Why Branding in the Digital Age

Given the advent of digital in the current media landscape, digital branding is fast becoming an indispensable part of any companies’ overall communication strategy. Implemented with the internet as the anchor platform, digital marketing establishes a brand’s presence in the digital world. The profile and......

The Value of Branding

In the ever-evolving competitive landscape, there are different players with proliferation of products and services both online & offline which further magnifies the importance of branding. A strong brand is essential for survival as well as for the generation of future businesses. It drives brand......

Power of Branding

Brand identity is how a brand identifies itself. It is a set of visual elements that represent a brand or company, such as logo, shapes and colours, typography, taglines, and brand voice. A strong brand identity is important because it uses clear distinct elements to......

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